Instagram follower purge – winners and losers

Leave a comment

December 19, 2014 by dannybishopcreative

Over the past week Instagram have been alerting users that they may see a drop in follower numbers as the platform deleted fake or spam accounts.  That change finally rolled out today, with some brands seeing massive drops in follower numbers.

Looking at the top 50 accounts on Instagram the average was a fall of 2.25% in follower numbers. That means combined the top 50 brands dropped 3.5M fans in the last 24 hours.

Let’s look at the biggest losers, and the four brands that bucked the trend and actually saw growth during the spam account cull.

The biggest losers were;

  • MTV – lost 6.23% of its followers, more than 180,000 being wiped from their total
  • Brandy Melville – a US based fashion brand dropped by almost 7%, the biggest percentage fall among the top 50 brands.
  • Forever 21 – another fashion brand aimed at younger women dropped more than 200,000 fans, the biggest fall in absolute number from the top 50.
Forever 21's Instagram fall - measured specifically on the day of the purge

Forever 21’s Instagram fall – measured specifically on the day of the purge

The Ellen Show and Nike also experienced big falls on the day, but were lucky not to be among the biggest losers thanks to at least some growth to counter the fall.

The Ellen Show, Nike and Forever 21 - the biggest one day falls on Instagram

The Ellen Show, Nike and Forever 21 – the biggest one day falls on Instagram

 

The (rare) winners were;

  • Victoria’s Secret – who off the back of their most recent fashion show jumped during the measured period (they did see a fall immediately on the day of the purge, but with the overall growth this was offset)
  • 9Gag – Similar to Victoria’s secret, they also saw numbers drop on the day of the purge, but offset this with sustained (real) growth
  • National Geographic – Once again, they saw a fall on the day (200k+) but countered this with positive growth during the measured period.

Did you see a fall in your follower count? Let me know in the comments below.

 

The full list is in the table below, measured from December 15th to December 19th.

 

December 15th December 19th Change % Change Value
Nat Geo 9,743,759 9,760,937 0.18% 17,178
Nike 8,792,578 8,767,664 -0.28% -24,914
9Gag 8,341,179 8,402,049 0.73% 60,870
Ellen 7,641,343 7,476,210 -2.16% -165,133
Victoria’s Secret 7,621,141 7,706,256 1.12% 85,115
Forever 21 5,551,900 5,329,939 -4.00% -221,961
H&M 4,619,334 4,547,833 -1.55% -71,501
NBA 4,297,501 4,150,268 -3.43% -147,233
GoPro 3,705,536 3,645,481 -1.62% -60,055
Adidias 3,664,831 3,598,460 -1.81% -66,371
Louis Vuitton 3,630,331 3,554,786 -2.08% -75,545
Starbucks 3,595,903 3,411,747 -5.12% -184,156
Louboutin 3,595,654 3,438,501 -4.37% -157,153
Topshop 3,557,756 3,452,129 -2.97% -105,627
Michael Kors 3,235,111 3,123,942 -3.44% -111,169
Vougue 3,196,229 3,134,204 -1.94% -62,025
MTV 2,928,700 2,746,380 -6.23% -182,320
Gucci 2,935,273 2,863,564 -2.44% -71,709
Sneaker News 2,808,156 2,642,632 -5.89% -165,524
Anastasia B Hills 2,818,482 2,743,756 -2.65% -74,726
Dolce & Gabbana 2,758,447 2,722,517 -1.30% -35,930
Asos 2,567,022 2,475,604 -3.56% -91,418
Suicide Girls 2,500,063 2,423,662 -3.06% -76,401
Dior 2,423,127 2,396,923 -1.08% -26,204
NFL 2,393,866 2,309,738 -3.51% -84,128
Burberry 2,397,085 2,334,500 -2.61% -62,585
Jimmy Fallon 2,374,160 2,318,702 -2.34% -55,458
Urban Outfitters 2,342,753 2,251,642 -3.89% -91,111
E! Online 2,327,090 2,231,817 -4.09% -95,273
Brandy Melville 2,246,908 2,095,707 -6.73% -151,201
Prada 2,241,683 2,227,443 -0.64% -14,240
Valentino 2,239,204 2,221,719 -0.78% -17,485
MAC Cosmetics 2,225,769 2,189,958 -1.61% -35,811
Vans 2,207,198 2,118,941 -4.00% -88,257
Red Bull 2,135,633 2,074,680 -2.85% -60,953
Nasa 2,067,895 2,046,836 -1.02% -21,059
Aéropostale 2,026,398 1,954,332 -3.56% -72,066
Victoria’s Secret PINK 2,007,075 1,913,758 -4.65% -93,317
Sephora 1,996,562 1,939,806 -2.84% -56,756
Mango 1,907,457 1,893,188 -0.75% -14,269
Tiffany & Co. 1,883,909 1,827,316 -3.00% -56,593
Zara 1,885,316 1,912,678 1.45% 27,362
BMW 1,867,159 1,817,584 -2.66% -49,575
Hollister 1,778,274 1,705,743 -4.08% -72,531
Foot Looker 1,780,934 1,725,942 -3.09% -54,992
Jordan 1,769,102 1,705,868 -3.57% -63,234
Marc Jacobs 1,743,381 1,680,264 -3.62% -63,117
OOTD Magazine 1,723,211 1,665,029 -3.38% -58,182
Playboy 1,703,810 1,622,764 -4.76% -81,046
Beats by Dre 1,699,806 1,614,226 -5.03% -85,580
TOTAL 159,500,994 155,915,625 -2.25% -3,585,369
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 17 other followers

%d bloggers like this: