December 19, 2014 by dannybishopcreative
Over the past week Instagram have been alerting users that they may see a drop in follower numbers as the platform deleted fake or spam accounts. That change finally rolled out today, with some brands seeing massive drops in follower numbers.
Looking at the top 50 accounts on Instagram the average was a fall of 2.25% in follower numbers. That means combined the top 50 brands dropped 3.5M fans in the last 24 hours.
Let’s look at the biggest losers, and the four brands that bucked the trend and actually saw growth during the spam account cull.
The biggest losers were;
- MTV – lost 6.23% of its followers, more than 180,000 being wiped from their total
- Brandy Melville – a US based fashion brand dropped by almost 7%, the biggest percentage fall among the top 50 brands.
- Forever 21 – another fashion brand aimed at younger women dropped more than 200,000 fans, the biggest fall in absolute number from the top 50.
The Ellen Show and Nike also experienced big falls on the day, but were lucky not to be among the biggest losers thanks to at least some growth to counter the fall.
The (rare) winners were;
- Victoria’s Secret – who off the back of their most recent fashion show jumped during the measured period (they did see a fall immediately on the day of the purge, but with the overall growth this was offset)
- 9Gag – Similar to Victoria’s secret, they also saw numbers drop on the day of the purge, but offset this with sustained (real) growth
- National Geographic – Once again, they saw a fall on the day (200k+) but countered this with positive growth during the measured period.
Did you see a fall in your follower count? Let me know in the comments below.
The full list is in the table below, measured from December 15th to December 19th.
|December 15th||December 19th||Change %||Change Value|
|Anastasia B Hills||2,818,482||2,743,756||-2.65%||-74,726|
|Dolce & Gabbana||2,758,447||2,722,517||-1.30%||-35,930|
|Victoria’s Secret PINK||2,007,075||1,913,758||-4.65%||-93,317|
|Tiffany & Co.||1,883,909||1,827,316||-3.00%||-56,593|
|Beats by Dre||1,699,806||1,614,226||-5.03%||-85,580|