March 18, 2015 by dannybishopcreative
Google’s autocomplete feature has been in the news lately. Most notably for the “Google Feud” game that allows you to play a ‘Family Feud’ style game with the top 10 responses to a given question or name. It’s addictive, and certainly great fun. But it’s also a bit unsettling to see some of the common queries Google receives.
With literally hundreds of thousands of google searches every minute, the depth of insight available on Google is staggering. No longer do you need to do expensive market research to gain some understanding of people’s habits.
The team at Fixr used this idea to create a really interesting map of the United States showing the most searched for item or service for each state. The results showed just how different the USA can be, with some states focused on cosmetic procedures such as breast implants, nose jobs and botox (Arkansas, North Carolina and Iowa) while others were a bit more interested in having a big night with a Keg of Beer or a Pound of Weed (Wyoming and New York).
It got me thinking – what about Australia?
With just a few states and territories, I thought it would also be easy enough to include the capitol city of each state or territory in the search process.
By typing in “how much does a * cost in (state/territory or capital city)” I was able to gather the data.
The results are certainly interesting. On the map I’ve shown the result where I used the state or territory in the search as the first result (e.g. “How much does a * cost in Victoria”), while the second result is for the capital city (e.g. “How much does a * cost in Melbourne”).
There are obviously some similarities. All the states had “Divorce” as their number one result, while the two territories were the odd ones out with the NT coming up with “Rego” and the ACT “Roadworthy Certificate”.
When drilled down to cities the results start to get a bit more diverse, but “Nanny”, “Taxi” and “Abortion” all make repeat appearances. Perth’s “Pool” is worth noting, as it stands alone as being less day-to-day or functional, instead being the only purely lifestyle result among the group.
Do any of the results surprise you? What would you have guessed your state’s result would have been? Let me know in the comments section.