Tag Archives: marketing

  1. Update on the Apple Watch – $17,000 makes sense (kind of).

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    March 11, 2015 by dannybishopcreative

    Apple's $10,000 watch

    In early January I wrote a detailed piece on how Apple was transitioning itself from a consumer goods company to …
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  2. Apple re-inventing itself as a luxury brand

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    January 6, 2015 by dannybishopcreative

    Apple Watch and Apple's transition to a luxury brand

    There’s been a lot written about Apple Watch. There have been those hailing it as a game changer, those who …
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  3. SuperBowl Social Media winners and losers.

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    February 14, 2012 by dannybishopcreative

    I’ve written an article at IMG Sports Technology Group┬ácovering the winners and losers in social media from the recent SuperBowl. …
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