They only lost one Super Bowl, but they were beaten by three different opponents.
- The Patriots
- The Clock
- “The Patriots”
That might seem like only two opponents, but let me break it down…
Media
Seven Predictions for 2013
2012 is done and dusted, and now that we’re ready to take on 2013 I thought it would be right to put my thoughts down on where I see the future taking us.
1. Facebook will become less important
Facebook has been the frontline for most social media marketers. With more than a billions user accounts, including more than 12 million Australians, and a highly engaged audience it’s been the perfect game so far for the Big Blue F. Brands have been able to generated hundreds of thousands, sometimes even millions, of fans that were happy to receive your messages inside updates from friends and family.
But with changes to EdgeRank and the sheer overwhelming amount of ‘noise’ on Facebook that’s now changing.
Who is the AFL’s Most Valuable Player?
[This post originally appeared on www.imgstg.com as a news article I wrote]
The end of the AFL season marks a point where the media world reflects on the year, with team and player statistics analysed in news columns, around BBQ’s and on social media. Experts and fans debate the “top player” lists, MVP awards, team of the year announcements and the official AFL medallists including the Brownlow and Norm Smith recipients. But it’s not just on-field where the competition heats up.
AFL looking at NBN to replace TV?
An article in the Fairfax papers today flagged the possibility of the AFL selling digital vision of matches directly to consumers.
While the article uses the NBN to form the turning point of what appears initially to be a massive shift, in reality this has been coming for a long time. And far from being the massive change the article suggests, what we’re looking at is an evolutionary step that may finally provide AFL fans with the ability to consume their favourite game in a manner that is more 21st century than digital dark age.
Apple to broadcast English Premier League? Maybe!
The rumour mill in the UK has just dropped a very interesting morsel: Apple will bid on the next round of English Premier League IPTV rights.
Should Apple decided to bid for the rights it would most likely be a different looking outcome that was was negotiated back in 2009. The domestic live rights for 2010-2013 were negotiated for £1.7B, which are currently split between pay TV providers BSkyB and ESPN. The current rights are divided into 6 packages each featuring 23 matches, with the Sky taking 5 packages and ESPN the remaining package.
Apple are unlikely to be keen to take just a portion of matches. They have a history of keen negotiation with record companies and movie studios. When the record companies wanted to only sell complete albums Apple pushed back and forced track-by-track sales within iTunes. While Steve Jobs has gone, there’s little doubt that Tim Cook understands that for Apple to make any EPL move work it will require the right package to be on offer in the first place. If the EPL merely offers 5 minute highlights, as they currently do for Yahoo, then I doubt Apple will ever make a bid. For Apple to throw their hat into the ring they would need to be able to stream full matches live, offer on-demand full match replays and more.
Danny Bishop 