Instagram is a gold rush… so where are the wine brands?

Everyone knows that Instagram is the next big thing. Yes, snapchat is cool and tumblr has traffic, but Instagram is where its at.

Instagram has overtaken Twitter

The platform claims more users than Twitter, and while Twitter rightly points that global discussions happen on its platform, for a brand Instagram is the gold standard right now.

Brands report seeing engagement that put the levels of interaction on Twitter and Facebook to shame.

And with Facebook pursuing a business model that effectively holds your hard earned community to ransom, more and more brands are wondering if Facebook is the place they want to put their effort into.

Apple re-inventing itself as a luxury brand

There’s been a lot written about Apple Watch. There have been those hailing it as a game changer, those who have declared it DOA (even before it’s arrived), and those who’ve taken a more balanced view.

Generally the discussion has been around design or technology, comparing it to other wearables and regularly if people are ready to embrace a smart watch.

That’s all well and good, but it misses what I believe is the biggest thing about the Apple Watch.